‘SIIIUUU!’: How Cristiano Ronaldo Created A Creative Celebration With His ID

You know the routine. start when Cristiano Ronaldo grades.

Then he found a TV camera. This is the big news that the big celebration is coming. Not just a clenched fist and he’s jumping this time – when Ronaldo looks for a camera, he’s setting himself up for something big.

Then, there is an approach, usually paired with the spinning hand. This is the preamble. “Get ready” for the crowd.

Then comes the jump and spin: the part that takes her from traditional ceremony to personal calling card.

Any footballer can jump, but Ronaldo has one of the highest jumps in world football. He has leg strength to project himself higher than most, and body control to move his hips at the highest point to maximize his suspension time.

He developed those skills to score headers at the back post, but Ronaldo’s jumping ability makes that part memorable. Even if you try to match the actions, you won’t be able to match the height and strength Ronaldo gets.

It also helps that he brings his arms across his chest in an X shape: first it’s small, then it’s big.

Escalation comes when it completes its rotation and descends. Hands extended. Return to the camera so you can read “Ronaldo 7”.

And there is an exclamation point – “SIU!” – It is likely that thousands of fans in the stadium have yelled at him and many watch him on television.


The approach (Photo: Naomi Baker/Getty Images)


The jump (Photo: Naomi Baker/Getty Images)


Rotation (Photo: Michael Regan/Getty Images)


The exclamation (Photo: Simon Stacpoole/Offside/Offside via Getty Images)

Siu is an evolving form of personal branding that has a lot in common with the WWE wrestler’s ending movement. Children enjoy imitation of the celebration. Football fans enjoy saying it, either in support of Ronaldo or as a matter of irony after he missed a scoring opportunity.

It is arguably the most famous and most copied scoring celebration that a player performs today.

Here is an original guide showing how SEO has become a part of football culture.


Why does Ronaldo do SIU?

“I started saying ‘C’ – it’s like ‘Yes’ – when I was inside Real MadridRonaldo said in 2019 Interview with Soccer.com

“When we were going to win, everyone was saying ‘Siiii’ and so I started saying it. I don’t know why, it was normal.”

“I was in the US and we played against Chelsea (Before the 2013-14 season) And I don’t know where this will come from, the celebration.

“I just scored the goal (in the 3-0 win pre-season) and he just came out. It was normal to be honest. Since then, I started doing it a lot and I feel the fans and the fans see it and they are like Cristiano, Siiiiiiuuuu.

I’m like ‘Great! People remind me of that! ‘. So that’s fine, and I will continue to do it that way.”

The Siu trend is an important part of Ronaldo’s branding; Him “Yes! Remember me!”. shut down the attacker 2014 Ballon d’Or award winning speech By shouting a crunch, and later explaining it as a Real Madrid ritual after the team scores or wins.

Siu’s celebration often makes Ronaldo’s unforgettable goals all the more exciting. Few United fans will remember how he scored his first hat-trick against him Norwich in April 2022. But those who watched the match at Old Trafford or on television may remember that he celebrated it with Siu with Anthony Elanga. However, he still does, and it’s so widespread now that Sheriff Tiraspol fans joined him as he got off the bus for the Europa League match in Moldova tonight – and then when he scored against them with a penalty just before half-time.

One does not score more than 800 goals in a career without a few of them being sloppy or forgotten; It was during his first mission in Manchester United That coach Rene Mullenstein pleaded with Ronaldo to focus less on aesthetics and learn to love scoring. So Siu also acts as Ronaldo’s way of introducing entertainment into goals that he lacks.

The longer the phrase “I’m about to jump right now” is a warning to fans: “Get out your phone and text at this celebration, in case you miss the goal itself.”

Siu is Ronaldo’s trademark. A collector’s item for CR7 hobbyists. But like many showrunners, he does not repeat it every time …


Ronaldo’s lifestyle before SIU

“I think this needs to be said as a declaration of public service: the key to a good celebration is not to do it too much,” he wrote Peter Crouch in February 2022. “You don’t want anyone to turn around and say, ‘Oh, here it is again. “

Ronaldo does not celebrate every goal with the jumping rotation. The frequency and consistency of his goals over the past 20 years has seen periods in which he chooses a particular celebration for a short period of time, but in general*, after Ronaldo scores, he is likely to do one of four things:

  1. Joyful gesture of his arms. Much of Ronaldo’s first spell at United came with him celebrating a goal with his arms high and a triumphant cry. At Real Madrid, he often celebrated with his arms outstretched, running towards the crowd.
  2. The “yes we did” gesture is where Ronaldo meets his teammate (usually Marcelo during their time at Real Madrid), where they will perform a short routine.
  3. A deep emotional outburst as Ronaldo often took off his shirt.
  4. And the last, very special score “Yes, I, the great Ronaldo, the greatest goalscorer of all time. The goat in football who scored a goal that only someone of my caliber could score.”


Ronaldo and Marcelo at Real Madrid sometimes celebrated with routine (Image: Power Sport Images/Getty Images)

(*There was a short period of time in 2011 where Ronaldo celebrated his goals by making a claw-like gesture with both hands, In honor of the gesture His son born at the time was performing around the house. In addition, Ronaldo is an interesting case of silent celebrations. He did not opt ​​for disciplined celebration when he was a Manchester United player and scored against Sporting Lisbon in the 2007-08 Champions League, but he did make a small apology after scoring for Real Madrid against United in the 2012-13 Champions League. . He didn’t stop celebrating against United when he scored for him Juventus In the 2018-2019 group stage, he instead chose to show the world his abs. Ronaldo celebrates the way he wants. He apologizes when he feels like it.)

This is the last group where Ronaldo’s unforgettable celebrations – including Seo – took place. On April 21, 2012, Ronaldo performed the “Calma Calma” celebration for the first time, pointing to his chest and reassuring Real Madrid fans that Barcelona He will be defeated during a particularly hectic El Clasico.


Ronaldo performs ‘Calma Calma’ against Barcelona in 2012 (Photo: Angel Martinez / Real Madrid via Getty Images)

Also in 2012, the forward scored a long-range goal against Osasuna before grabbing a thigh muscle, flexing the rest of Real Madrid’s bench and making an inside joke to reserve goalkeeper Antonio Adan, who appears to have skipped his leg in the gym. .

In November 2016, Ronaldo drew his inspiration from a statue of Auguste Rodin “The Thinker” to celebrate his hat-trick against Atletico Madrid. All these celebrations are repeatable inside FIFA A series of video games – a rare achievement for any modern footballer.

But none of these ceremonies have been imitated in real life as much as Seo.

“Pure emotion. Marko Grujic told Bild newspaper in January 2019. The Serbia international chose to use the Seo in celebration of a goal he scored at Schalke 04. “I am looking forward to Ronaldo. He’s a great role model for me because he works very anxiously on his development.”

“I like to live as professionally as possible and prioritize everything else after him. Messi may be the most talented player, but Ronaldo has done everything.”

Gruich is one of the many players who have borrowed Ronaldo’s celebration over the years.

Sergio Ramos was going with Seo after goals against Atletico Madrid and Osasuna. The defender chooses to indicate the name on his back when he completes the jump.

Paulo Dybala added his “gladiator mask” celebration to Siu after opening the scoring for Juventus against Frosinone on February 15, 2019.

In a pre-season friendly match in July 2019, members of South Korea’s top-tier All Star team took part in a team Siu encounter after a goal against Juventus. Ronaldo, who was off the bench for the friendly, smiled a small smile in honor.

Emmanuel Denis He used the celebration to announce his Club Brugge club to a wider European audience after scoring against Real Madrid in October 2019.

Southampton‘s James Ward Bruce Use the celebration for parts of the 2019-20 season.

Federico Chiesa also took part in the celebration after Ronaldo scored a goal against Napoli on 7 April 2021.

Jesse Lingard Added #JLingz Flourish to Siu after signing it up for him England During world Cup Qualifiers against Andorra in September 2021. The striker described the celebration as a “small welcome gift” for Ronaldo after United recalled his services.

after a week, Joao Balenha Celebration use of Portugal against Luxembourg.

Talk to those in the professional wrestling world, and they will tell you the importance of a good finishing move. The practices of WWE and other companies are the result of more than 100 years of performance art, traceable back to entertainment fairs and carnival attractions.

Every good wrestler needs a good final move – a moment when the audience realizes something important is about to happen.

Seo is Ronaldo’s last move. A work he did in front of a crowd that inspired many imitators but was perfected only by its creator.

In DC Comics, young hero Billy Batson can transform into a muscle-bound hero by calling “Shazam.” Shazam is a hero who carries the gifts of the ancient gods and looks like what a teenage boy would imagine a superhero would look like.

Ronaldo has gone to great lengths to market himself as a superhero. His fitness, his free-kick routine, his many other non-scoring celebrations: Ronaldo makes his playing style look great. He enjoys the hard work necessary to maintain his place on the football mountain, but he insists football is fun.

It is not enough that he is considered one of the greatest footballers of all time and holds the record for the most goals scored in professional football (we believe). Ronaldo refers to himself as the Goat – the greatest of all time. Siu is a little way for Ronaldo to continue polishing his image.

He may not always be the best footballer or finish every league campaign with the Golden Boot, but few players will match him in the number of outstanding goal celebrations given to the world.

Siu is his calling card. Goal Celebration by WWE and Amateur Theatre.